Linguistics and Discourse Analysis
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The analysis seeks a theorization that can support studies on the materiality and maintenance of (neo)conservative discourses in digital environments and is termed (un)gluing ((des)colagem), constructed through four classificatory categories that can be successfully verified within the posts on reverse racism selected for this article.
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This article aims to reflect on the developments of (neo)conservative discourses produced by the digital environment within the field of Discourse Analysis. To this end, it considers several concepts and notions that were produced and/or further developed based on the theoretical assumptions of Digital Discourse Analysis. The article also proposes a discussion, rooted in the notions of resignification (Paveau, 2021b) and revascularization (Lourenço; Baronas, 2021), of technodiscursive practices formulated in digital media involving utterances about "reverse racism"— specifically looking at posts on Instagram and Facebook and their respective comments. The analysis seeks a theorization that can support studies on the materiality and maintenance of (neo)conservative discourses in digital environments. This theory is termed (un)gluing ((des)colagem), constructed through four classificatory categories that can be successfully verified within the posts on reverse racism selected for this article, which propose the analysis of (neo)conservative discourses.
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@article{Izdio2026colagem,
title = {(Des)colagem de pautas raciais},
author = {Maria Aparecida Izídio and Anna Biatrys Moura and André Monteiro Morais},
journal = {Revista (Con)Textos Linguísticos},
year = {2026},
doi = {10.47456/rctl.v20i45.52651},
url = {https://doi.org/10.47456/rctl.v20i45.52651}
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