Cultural and Communication Design Research
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Peer reviewed
Abstract
Abstract
This study takes the commonality of traditional cultures in Northeast Asia as the research perspective, and analyzes the transformation issues of intangible cultural heritage in contemporary design and communication. By sorting out relevant theories such as high-context culture, cultural narrative and design communication, and combining with the intangible cultural heritage design practice cases of China, Japan and South Korea, it summarizes the common characteristics of the three countries in implicit expression, situational understanding and cultural integration. This study holds that the design and communication of intangible cultural heritage should follow the basic logic of "cultural core extraction—design expression transformation—communication narrative organization", and explore more suitable intangible cultural heritage design and communication methods for the East Asian context.
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@article{Gong2026Research,
title = {Research on Intangible Cultural Heritage Design and Communication Methods under the Narrative of High-Context Culture in Northeast Asia},
author = {Xiaoqian Gong and Donglin Yang},
journal = {Communications in Humanities Research},
year = {2026},
doi = {10.54254/2753-7064/2026.34259},
url = {https://doi.org/10.54254/2753-7064/2026.34259}
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