Consumer Retail Behavior Studies
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Peer reviewed
Abstract
Abstract
This research aims to examine the influence of Social Comparison and Impulse Buying on Life Satisfaction in early adults in Jakarta. The research method used is quantitative with multiple regression analysis techniques. The sample used was 340 respondents. The data collection method uses social comparison, impulse buying and life satisfaction scales with non-probability convenience sampling techniques. The results of data analysis show that partially, social comparison has a negative influence on life satisfaction by 32%. Likewise, impulse buying has a negative influence on life satisfaction by 12%. Simultaneously, social comparison and impulse buying together have a negative influence on life satisfaction by 44%. The conclusion of this research is that social comparison and impulse buying, both individually and together, have a significant negative influence on life satisfaction. Therefore, it is recommended for young adults to be wiser in using social media to manage social comparison, carry out good financial management mentally and for further research it is recommended to examine other variables.
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@article{Prasetyo2026Pengaruh,
title = {Pengaruh Social Comparison dan Impulse Buying terhadap Life Satisfaction pada Dewasa Awal di Jakarta},
author = {Fauzi Budi Prasetyo and Selviana and Retno Budi},
journal = {Jurnal Psikologi Pendidikan dan Pengembangan SDM.},
year = {2026},
doi = {10.37721/psi.v14i1.1986},
url = {https://doi.org/10.37721/psi.v14i1.1986}
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