Consumer Behavior in Brand Consumption and Identification
Open access
Peer reviewed
Abstract
Abstract
This paper presents a simple arithmetical formulation linking brand equity to brand value. The proposed equation, V = P₀ × (1 + kE), provides a transparent bridge between perceptual constructs and financial outcomes. While the model offers intuitive appeal and managerial usability, it rests on simplifying assumptions that limit its applicability in complex market conditions. The paper derives the equation from first principles, demonstrates its interpretative value, and critically examines three real-world limitations: non-linear returns to equity, the possibility of negative brand equity, and contextual variability across markets and time. The discussion positions the equation as a conceptual and pedagogical tool rather than a comprehensive valuation framework, aligning with contemporary perspectives in brand valuation literature (Keller, 2013; Interbrand, 2023).
Direct answer
What can I do from this paper page?
Use this page to scan "A Simple Linear Bridge Between Brand Equity and Brand Value: Derivation and Limitations" quickly: start with the summary and abstract, then check the authors, source, topics, and related papers. From here, open Scollr to follow Consumer Behavior in Brand Consumption and Identification research, save the paper, or map adjacent work.
Research areas
Follow related topics
Citation
BibTeX
@article{Roy2026Simple,
title = {A Simple Linear Bridge Between Brand Equity and Brand Value: Derivation and Limitations},
author = {Amit Roy and Dr. Chandibai Postangbam},
journal = {International Journal of Drug Delivery Technology},
year = {2026},
doi = {10.25258/ijddt.16.57s.16},
url = {https://doi.org/10.25258/ijddt.16.57s.16}
}FAQ
Using this paper in a discovery workflow
How do I find related work for this paper?
Use the related papers and topic links on this page as starting points. In Scollr, you can also open the paper and build a literature map around its references, citing papers, and related work.
How can I keep up with new Consumer Behavior in Brand Consumption and Identification research papers?
Follow Consumer Behavior in Brand Consumption and Identification research in Scollr. New papers from the topic flow into a personalized feed, and you can save useful studies to revisit later.
Can I cite this paper from this page?
This page includes a static BibTeX block for A Simple Linear Bridge Between Brand Equity and Brand Value: Derivation and Limitations. Always verify the DOI, source, and publication details against the publisher record before submitting a manuscript.
Follow this research in Scollr
Follow the topics and authors behind this paper, save useful studies, and build a literature map when you are ready to go deeper.
Get the app