Cinema and Media Studies
Open access
Peer reviewed
Abstract
Abstract
This study examines the 94 films released between 2003 and 2023 that rank among Turkey’s top 100 most-watched movies, analyzing them from a consumer behavior perspective using a mixed-methods design. The analysis considers genre, release time, online audience rating scores, various macro indicators, and consumer reviews. By encompassing these 94 films, the study covers the entire population and achieves the highest level of representation. The One-Way ANOVA was used to compare group means of variables, and the Necessary Condition Analysis was applied to examine the factors necessary for high box office success. To deepen understanding of the quantitative data, YouTube comments were analyzed using MAXQDA for films with box office success above the population average. The findings suggest that Turkish consumers' film preferences are influenced more by mood regulation needs and hedonic tendencies than by macro indicators or online reviews. Furthermore, consumers' past experiences with directors, actors, and screenwriters also play a significant role in their film choices. This study contributes to the entertainment marketing literature by offering a holistic view of the current state of Turkish cinema through box office successes and providing strategic insights for industry professionals to assess consumer expectations better.
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@article{BALTACI2026Sinemas,
title = {Türk Sinemasında Gişe Başarısının Şifreleri: En Çok İzlenen Filmlerin Tüketici Davranışları Perspektifinden Karma Yöntemle İncelenmesi},
author = {Alişan BALTACI},
journal = {3 SEKTÖR SOSYAL EKONOMİ DERGİSİ},
year = {2026},
doi = {10.63556/tisej.2026.1975},
url = {https://doi.org/10.63556/tisej.2026.1975}
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