A Study on Narrative Design for Health Tea Packaging Based on the Culture of the Twenty-Four Solar Terms

Abstract

Abstract

The Twenty-Four Solar Terms are not only a traditional Chinese system of temporal perception but also embody the practical logic of bodily health preservation in harmony with the seasons.” Currently, health tea packaging commonly suffers from issues such as the excessive accumulation of cultural symbols, narrative fragmentation, and a disconnect between function and meaning. This study uses the “Four Seasons Remedies” health tea brand as a design practice vehicle to explore narrative design strategies for packaging based on solar term culture. By defining three core concepts—packaging narrative design, cultural translation, and the logic of solar term wellness—the study proposes three design strategies: a strategy of structuring time into a narrative grammar, a visual translation strategy based on the symbolization of bodily sensations, and a structural material strategy based on the ritualization of behavior. The study demonstrates that transforming the temporal logic of solar term wellness into a narrative structure for packaging can effectively enhance the semantic depth of cultural products and the continuity of the user experience. This research provides a set of reusable strategic pathways for the packaging design of solar term-based cultural products.