<b>Digital Infrastructure Development, Organisational Agility, and Perceived Competitive Advantage: Evidence from Telecommunication Firms in South Sudan</b>

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The study sought to examine the effect of digital infrastructure development and organisational agility on the perceived competitive advantage of telecommunication firms in South Sudan. The study was based on positivist philosophy that informed the adoption of a cross-sectional research design. The study targeted 148 employees drawn from management, and technical levels of each of the 11 telecommunication firms operating in South Sudan. Thereafter, a sample of 108 respondents was determined using Yamane’s 1967 formula before proportionate stratified sampling was adopted to ensure each staff category was represented in line with its population share. The achieved response rate was 85.2% (n= 92). Structured questionnaires were adopted in sourcing data before analysis was undertaken with the aid of the Statistical Package for the Social Sciences. The regression analysis revealed that digital infrastructure development was significantly associated with perceived competitive advantage of firms. However, the effect of organisational agility and interaction between digital infrastructure development and organisational agility were not significant. The study thus concluded that digital infrastructure development was positively associated with the perceived competitive advantage of telecommunication firms in South Sudan. These findings underscore the importance of digital infrastructure development as a strategic pathway toward competitiveness in telecommunication firms in South Sudan.