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MEMBACA AUTHORIZED HERITAGE DISCOURSE DALAM CITY BRANDING SURABAYA: ANALISIS KONSTRUKTIVISTIK PERFORMA VISUAL PARADE JUANG 10 NOVEMBER SEBAGAI MEDIA EDUKASI SEJARAH

Heru Dwi Waluyanto, Andrian Dektisa Hagijanto

SNADES | Oct 23, 2026

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Abstract

Parade Juang 10 November merupakan agenda budaya tahunan Kota Surabaya yang merepresentasikan perjuangan kemerdekaan melalui kostum, aksi teatrikal, dan replika kendaraan. Selain menjadi instrumen city branding, kegiatan ini berpotensi berfungsi sebagai media edukasi sejarah kontekstual. Penelitian kualitatif dengan paradigma konstruktivistik ini menganalisis konstruksi Authorized Heritage Discourse (AHD) dalam performa visual parade serta peran desain visual dalam pengalaman edukasi publik. Data diperoleh melalui observasi partisipan, wawancara mendalam dengan 10 anggota komunitas historical reenactor De Mardjickers, dokumentasi visual, analisis artefak, dan telaah publikasi digital. Analisis interpretatif menggunakan kerangka AHD Laurajane Smith untuk membaca proses seleksi narasi, legitimasi simbolis, dan reproduksi artefak, disertai triangulasi sumber. Hasil menunjukkan bahwa parade mereproduksi narasi heritage resmi melalui simbol heroisme, patriotisme, dan identitas nasional. Strategi visual dan pengalaman multi-sensori berpotensi memperkuat keterlibatan emosional publik, sedangkan distribusi digital memperluas akses terhadap narasi sejarah. Temuan menegaskan peran desain visual dalam menghubungkan city branding, etika representasi, memori kolektif, dan pendidikan sejarah pub

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Authors

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Heru Dwi Waluyanto

first | Petra Christian University

Andrian Dektisa Hagijanto

last | Petra Christian University

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Latest Cultural Heritage Management and Preservation research Latest Memory, Trauma, and Commemoration research Latest Cultural Identity and Heritage research

Citation

BibTeX

@article{Waluyanto2026MEMBACA,
  title = {MEMBACA AUTHORIZED HERITAGE DISCOURSE DALAM CITY BRANDING SURABAYA: ANALISIS KONSTRUKTIVISTIK PERFORMA VISUAL PARADE JUANG 10 NOVEMBER SEBAGAI MEDIA EDUKASI SEJARAH},
  author = {Heru Dwi Waluyanto and Andrian Dektisa Hagijanto},
  journal = {SNADES},
  year = {2026},
  url = {https://snades.upnjatim.ac.id/eprosiding/index.php/snades/article/view/59-64}
}

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